Facebook as a marketing tool has grown up and evolved into one of the most cost effective marketing platforms available today. As the largest social network in the world, it has more than 1.40 billion active users, 70% of whome log in on daily basis. Facebook offers a fantastic targeted advertising platform. You can create ads targeted at specific geographic areas, ages, education levels,interests and even the types of devices used for browsing. Facebook marketing refers to creating—and actively using a Facebook page as a communications channel to maintain contact with and attract dedicated customers. Facebook provide new ways to identify new audiences for your services.Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.